To create a new label for Georgian Bay that better reflects the product’s price point and helps distinguish their brand as a high-quality producer. Then, create a series of two ads to launch the new design.
The design is kept interesting yet straightforward by using a unique display typeface to catch the viewer’s eye paired with modern sans-serif to easily convey information. Green is used to tie into Georgian Bay’s name, which describes a lush and beautiful display of nature in Ontario. The overall concept adds a level of sophistication to the brand’s aesthetic.
For the ad campaign, a photographic approach is use inspired by summer and nature, using a play on words to add a playfulness to its modern design.