Georgian Bay
![](https://freight.cargo.site/t/original/i/6354bc24ba19129c4768252d180186ea27f00e2654c6acaa05840287f438c76d/georgianbay_homepage_thumbnail.jpg)
Objective
To create a new label for Georgian Bay that better reflects the product’s price point and helps distinguish their brand as a high-quality producer. Then, create a series of two ads to launch the new design.Design Decisions
The design is kept interesting yet straightforward by using a unique display typeface to catch the viewer’s eye paired with modern sans-serif to easily convey information. Green is used to tie into Georgian Bay’s name, which describes a lush and beautiful display of nature in Ontario. The overall concept adds a level of sophistication to the brand’s aesthetic.For the ad campaign, a photographic approach is use inspired by summer and nature, using a play on words to add a playfulness to its modern design.
![](https://freight.cargo.site/t/original/i/b4d05f427d2263cb69eee83bb3e5d0335da70e149af946ee1dd351544a7c44dc/GB_gin_front.jpg)
![](https://freight.cargo.site/t/original/i/20ab1cb4bf52f7996cd127c3adbb36e8f1e294d1dff3dcd2f3b231644c63290d/GB_gin_back.jpg)
![](https://freight.cargo.site/t/original/i/70822ee18676d8e4847e84b7712960ad096d0b63f17b997abce9d2991e4c7a37/prototypes_working4.png)
![](https://freight.cargo.site/t/original/i/06738bd3e50f0116125cb42760ba00d1dd1fad90a6d842e95d3cdab053a15529/prototypes_working3.png)