Friends of the Earth
![](https://freight.cargo.site/t/original/i/07d0424b76ecd3f58468774af9b67dc48c16b485d3b1a173a3cc334c55eca8e8/fote3.png)
Objective
To create a new identity for a non-profit organization of choice.Design Decisions
The logo uses the typeface PP Agrandir Variable to give the brand a friendly, welcoming voice. The type is paired with a curved line, representing a smile. The colours in use reflect elements of nature. To target a larger audience, it is important that the identity for Friends of the Earth felt welcoming and accepting to anyone who wants to do better for the planet.Brand expressions use a variety of graphic elements to add movement and generate interest around areas of focus, like call-to-actions and headlines.
![](https://freight.cargo.site/t/original/i/725b71da148e50e55c8d912199e8ab3edfdf69f7931ca6579b638ab948b0910b/instastory_mockup.jpg)
![](https://freight.cargo.site/t/original/i/9d37943b0953a948767fd09b9f3f9435524d811a160981e64f10abd3743d5684/volunteerpass_mockup.jpg)
![](https://freight.cargo.site/t/original/i/b59712f57d99f9c86d34edcc9f6180d010b81918d55e17ccc6a89d5f7fff09b8/businesscards_mockup.jpg)
![](https://freight.cargo.site/t/original/i/3689a266f5740e1a62ea3afc9f0f0c344ef00a0dfa978848a90c0e81dfff412a/tshirt_mockup.jpg)
![](https://freight.cargo.site/t/original/i/86ece654187b4dada1ea922b9c3cc7ef63514f663b17f30fad60e9446f087b0b/canvastote_mockup.jpg)
![](https://freight.cargo.site/t/original/i/3f8ebf232bb9800c1f9db583a4f1ebff2c885c3e0101a167880554b3ca29ad78/hat_mockup.jpg)