BUZZ Coffee Co.


To design, print, and bind an investor’s report with a file that is up to production standards for client BUZZ Coffee Co. As well, create an accessible PDF.

Design Decisions

The report combines a clean and simple layout with comfort-inducing imagery and colours. By using darker imagery and using tints of black, the report inspires a calm head space without overwhelming the focal elements.

Pairing a narrow, high-contrast serif header with a wide serif for body copy creates visual unity with subtle variation. The photographic approach is kept simple to stay in line with the rest of the design.

All the financial information neatly organized and free from distracting imagery. A generous amount of negative space is used so the reader can easily navigate the content.